Charlesworth Nuts
Charlesworth Nuts
- BRIEF
- Bring a much-loved Adelaide institution to life through year-round photography, seasonal campaigns and packaging design.
- WORK
- Modernisation of heritage logo, packaging design, and full-scale product photography. We also direct and shoot seasonal retail campaigns year-round, including Easter, Mother’s Day, and Father’s Day.
- DELIVERABLES
- Brand Guidelines, Brand Refresh, Candid Photography, Logo Design, Packaging Design, Photography, Print Media, Product Photography, Signage, Social Graphics, Website
SINCE 2017
Charlesworth Nuts has been part of Adelaide life since 1934, when it began as a small stall in the Adelaide Central Market. We’ve been their photography partner since 2017, shooting their full product range in the studio throughout the year and capturing the warmth of their stores across Adelaide. The result is a consistent visual library that shows the freshness and quality South Australians have trusted for generations.
SEASONAL CAMPAIGNS & PACKAGING
Beyond everyday photography, we art direct Charlesworth’s seasonal campaigns, including Easter, Mother’s Day and Father’s Day, shaping each one from concept through to the final shoot. We also create their Christmas campaign, which you can see in more detail here. Alongside this, we design their packaging, so the product on the shelf and the imagery around it speak with one voice. It’s a long-standing partnership built on knowing the brand inside out.
