Charlesworth Nuts Christmas
Charlesworth Nuts
- BRIEF
- Concept, shoot and design Charlesworth’s annual Christmas catalogue, from the cover theme through to a printed publication.
- WORK
- We create Charlesworth’s Christmas catalogue from start to finish. We develop the creative concept that shapes the catalogue cover, photograph nearly 100 individual products, and art direct styled gift scenes to use throughout the campaign. We also design the packaging for their Christmas range. Finally, we design the 16-page catalogue and see it through to print.
- DELIVERABLES
- Photography, Print Media, Product Photography
It's the most wonderful time of the year
Charlesworth’s Christmas catalogue is one of our favourite projects of the year, and we take care of it from start to finish. Each year begins with the creative concept, a theme that sets the tone for the whole campaign and comes to life on the front cover. From there we photograph their nearly 100 individual products in the studio, then art direct and shoot styled scenes that group gifts together, showing customers how the range comes together at Christmas.
FROM SCREEN TO PRINT
With the photography complete, we design the full 16-page catalogue, bringing products, gift scenes and the seasonal theme together into one cohesive publication. Every page is laid out with the shopper in mind, making the range easy to browse and inviting to give. The finished catalogue goes to print and into the hands of customers across Adelaide, ready for the busiest season of the year.
