OMG! Decadent Donuts
OMG! Decadent Donuts
- BRIEF
- Build a website that sells the OMG! experience to two audiences: customers looking for their nearest donut, and future business owners looking for an opportunity.
- WORK
- We designed and built the OMG! Decadent Donuts website for two audiences: customers searching for donuts and people interested in owning a licence. Over 100 licensees each have their own customisable page, which they log into and update themselves. We also created the New Zealand website, designed brochures, documents and business cards, and refined their visual style over time.
- DELIVERABLES
- Brochure, Business Cards, Website
TWO AUDIENCES, ONE WEBSITE
OMG! Decadent Donuts has two goals: helping customers find their nearest donut and signing on new licensees. The website was designed to serve both. Customers can quickly find a local OMG!, explore the menu and buy gift vouchers. Prospective business owners can learn about the opportunity and enquire directly. Each journey is clear and easy to follow, so the site works hard for both sides of the business.
A PAGE FOR EVERY LICENSEE
Behind the scenes, the website is a technical build. Each of OMG!’s roughly 100 licensees has their own page, which they can log into and customise themselves. Every page includes an enquiry form that goes straight to that business owner, so customer orders and catering requests reach the right person. The parent company can keep the brand consistent while licensees manage their own local presence.
