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Lowe Farms

Lowe Farms

Graphic Design, Photography, Video, Web
BRIEF
Capture the story of a seventh-generation family farm and bring it online with an e-commerce website, photography, packaging and signage.
WORK
We designed and built the Lowe Farms website, complete with an e-commerce store and a click and collect service, so customers can order online and pick up from the farm. We photographed the farm, the family and the team at work, and captured sweeping drone photography and video across the property. We also designed packaging for their chaff range and created signage for the farm.
DELIVERABLES
Business Cards, Drone Photography, Drone Video, E-commerce Store, Packaging Design, Photography, Signage, Vehicle Signage, Website

ON THE FARM

Lowe Farms has been working the same land for over 150 years, and we wanted the imagery to reflect that heritage. We spent time on the farm photographing the property, the family and the team in action, from the paddocks to the machinery. Drone photography and video capture the scale of the farm from above, giving customers a real sense of where their feed is grown.

FROM PADDOCK TO SHOP

We designed and built a website that brings the farm’s story together with a simple, easy-to-use online store. We also set up a click and collect service, so customers can order online, choose a pickup time and collect from the Farmgate Fodder shop. Packaging for their chaff products and signage for the farm round out the brand, keeping it consistent from the website right through to the bag.

Farmgate
Fodder Shop

We also created Farmgate Fodder Shop, a sub-brand for the on-site shop where the public can buy Lowe Farms products straight from the farm. It sits comfortably within the wider Lowe Farms brand but is designed to work on its own too. That gives the shop a clear, recognisable identity on signage and online, while staying connected to the family farm behind it.

Fat Pony

We created the branding for Fat Pony, Lowe Farms’ best-selling product. It’s a specially formulated, low-sugar, long-cut chaff blend for horses and ponies prone to weight gain, laminitis, Cushing’s and EMS. We designed the logo and packaging, which features a licensed illustration from The Thelwell Estate. Because Fat Pony merchandise is popular with their customers, we also made sure the logo works well when embroidered. The result is a playful, recognisable brand that stands out on the shelf and clearly communicates the product’s purpose: helping ponies lose weight.